UX · B2B products · AI

From idea
to working prototype.

I help companies create and improve applications: I research user needs, design interfaces and build interactive prototypes. I support teams creating new products and developing existing ones.

Let’s talk about your project
Portrait of Adam Kulesza
Adam KuleszaSenior UX Designer
12 yearsof UX experience
B2Bcomplex products and processes
UX + AIdesign and new possibilities

12 years in UX design.

My work spans research, interface design and interactive prototyping. I have worked in telecommunications, banking and healthcare, turning complex processes into clear, useful experiences.

I combine UX strategy with hands-on work: I lead workshops, collaborate with stakeholders and mentor junior designers. I use AI and vibe coding to build prototypes and tools that help teams improve customer experience.

  • UX strategy
  • Research and usability testing
  • Prototyping and vibe coding
  • Workshop facilitation
  • Mentoring
Education

Poznań University of Economics and Business

Selected certifications
  • React.js Essential TrainingLinkedIn · May 2020
  • Critical ThinkingLinkedIn · February 2019
View LinkedIn profile
Tools

Figma, Claude Code, Cursor, Midjourney, Jira, Confluence

Languages

Polish — native
English — B2+

Experience

Professional experience

  1. Play

    Senior UX

    — present

  2. LUX MED

    Senior UX

    —

  3. ING

    Senior UX

    —

  4. Symetria

    UX

    —

  5. NIVEA

    Digital Trainee

    —

  6. Unilever

    Marketing Trainee

    —

Selected projects.

01 / Play · B2B

Biznes24

A business application for managing SIM cards at scale. I helped build it from the ground up: from customer research through design and validation to an interactive prototype built with the help of AI.

02 / Play · AI

Customer Journey Management

I built an application in Claude Code for creating, editing and managing customer journey maps. It supports teams working on customer journeys.

03 / ING · Banking

Digital mortgage process

I researched the needs of banking specialists, then designed and prototyped a platform for processing mortgage applications.

04 / LUX MED · Education

UX Academy

I coordinated and led a series of workshops for LUX MED teams, teaching them how to apply user-centered design in their everyday work.

“Adam is one of the most devoted UX designers I have met.”

Rafał Jońca Adam’s LinkedIn profile

Project collaboration

Let’s talk
about your project.

Building a new application, improving an existing one or looking for a prototype? Tell me where you are in the process and how I can help.

What is the product, what stage is it at and what support do you need? If you have a timeline or budget in mind, please include those too.

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